Search Advertising with Refine Online: Your Guide to Paid Search Success
 

Search advertising is closely linked to PPC, also known as paid search advertising. It is a powerful tool for businesses to reach their target audience.
 

Key Search Advertising Platforms
 

The most prevalent platforms for search advertising include:
 

• Google Ads (formerly Google AdWords)

• Google Shopping (showing listings directly on the search page)

• Microsoft Advertising (previously Bing Ads)
   

Quick Facts
 

While the number of searches grows approximately 10% annually, a surprising 15-30% of searches each year are completely new to Google.
 

Why Choose Search Advertising?
 

A comprehensive strategy tailored to your objectives is always recommended, but Google Ads often provides the quickest route to a faster return on investment. This, in turn, allows you to allocate more budget to other marketing channels in the future.

Additionally, you have greater control over where your ads appear. If you aim to prominently showcase your brand at the top of search results, search advertising makes this more attainable.
 

Why Choose Refine Online for Search Advertising?
 

At Refine Online, we bring extensive expertise in all facets of paid search advertising. Since our inception, we have specialised in search advertising and have built a reputation for delivering results.
 

Addressing Common Misconceptions
 

• "No one clicks on ads anymore": Many users are unaware of the distinction between ads and organic listings, which results in a high click-through rate for ads.

• "Search ads don't work": The targeting of search ads has evolved significantly. While the core principles remain, strategies must adapt to the latest technologies.

• "I would get this traffic organically anyway": This can be true in some cases, but it varies. Monitoring incremental traffic and sales is crucial to understanding the impact of PPC on your overall performance.
   

Are Search Ads Right for Your Business?
 

For most businesses, the answer is yes. The extent and nature of your search advertising efforts, as well as your budget, will vary. At Refine Online, we evaluate each case individually to determine the best search advertising strategies for you.