Performance Max

We utilise a variety of strategies and testing methods to continuously optimise results from Google Shopping, Performance Max, and all available eCommerce channels. Our comprehensive services are designed to help you scale your sales on Google:
 

• Feed audits

• Feed optimisation

• Image CTR testing

• Pricing strategies

• CRO (Conversion Rate Optimisation) recommendations

• Tracking enhancements, including CAPI and Enhanced eCommerce tracking

• Unlimited asset creation and testing

• Copywriting

• Audience testing

• Channel expansion

• New customer acquisition

• LTV (Lifetime Value) modelling

• Selling slow-moving stock

• Testing custom segment

 

PMAX for Lead Generation

​

Navigating PMAX for lead generation can be challenging, as conversion volumes may appear impressive but are often inflated by bots and click farms. At Refine Online, we implement several strategies to ensure the leads we generate are of the highest quality and contribute to genuine revenue.
 

Custom Multi-Step Forms and Quiz Funnels: We utilise complex, bespoke multi-step forms and quiz funnels to pre-qualify traffic before form submission, ensuring we optimise for the highest quality leads.
 

Work Email Address Exclusivity: We filter out personal email addresses (such as Hotmail and Gmail), ensuring only work email addresses are forwarded to your sales team.
 

Tailored Landing Pages: We create customised landing pages linked to different forms for various traffic sources, providing a tailored experience for each visitor.
 

By implementing these strategies, we ensure that your lead generation efforts are efficient, effective, and focused on delivering real business results